Advertising Policy
Effective Date: May 15, 2026 · Last Updated: May 15, 2026
1. Advertising Model
BytePulse operates a freemium model with contextual advertising in the free tier.
2. Core Principles
- Contextual Only — ads matched to story category (a finance ad runs alongside a Business story). No behavioural targeting, cross-app tracking, retargeting, or RTB based on personal profiles.
- No Personal Data Sharing — we do not share user personal data with advertisers, ad networks, or ad-tech platforms.
- Clear Labelling — all ads labelled "Sponsored", "Ad", or "Presented by [Brand]". Ads will never be disguised as editorial content.
- Premium Ad-Free — paid subscribers see zero ads.
- No Minor-Targeted Ads — users under 18 see only general contextual ads, no targeting.
3. Ad Formats
| Format | Description | Frequency |
|---|---|---|
| Interstitial Card | Full-card ad styled like a story card. Labelled "Sponsored." | Every 5th card in feed (free tier) |
| Sponsored Explainer | Brand-sponsored Context-layer content. Labelled "Presented by [Brand]." | Max 1 per day per user |
| Quiz Sponsorship | Branded daily quiz, optional branded prizes. Editorially independent. | Max 1 per day |
4. Prohibited Categories
We will not accept ads for:
- Tobacco, vaping, smoking
- Alcohol (Indian audience)
- Gambling, real-money fantasy sports (unless legally compliant and disclosed)
- Weapons, ammunition, explosives
- Pornographic or sexually explicit content
- Misleading health claims, miracle cures, unverified supplements
- Predatory lending, payday loans
- Political advertising without funding disclosure
- Ads targeting or exploiting minors
- MLM or pyramid schemes
- Any product illegal under Indian law
5. Editorial Independence
Advertising revenue does not influence editorial content, AI-generated analysis, story selection, Beyond Bias outputs, or feed ranking. The Company maintains a strict separation between advertising operations and editorial/AI operations. No advertiser receives preferential treatment.